The brewery: "Our story began in 1851 when founder Walter Hicks mortgaged his farm for £1,500 to set up a new family business in St Austell......Walter started out as a modest wine merchant and maltster before buying the local Seven Stars Inn in 1863. Nestled on East Hill in St Austell, it was here where he learned the art of brewing. The business rapidly outgrew its original site, leading to relocation on Tregonissey Lane in 1893, where St Austell Brewery remains to this day."
The beer: "A clash of old and new. Black as night, but close your eyes and you're drinking a zesty IPA. Controversial? Of course not, just a wonderful beer!
This didn't really work for me, but then I don't go mad on IPA's anyway. Just didn't seem right. Each to their own though.